David Pogue — Apple: The First 50 Years
CBS Sunday Morning correspondent and tech author chronicles Apple's full 50-year arc, from garage startup to the most valuable company in history.
Why we picked this
Fifty years is enough distance to assess Apple with real perspective. Pogue has been covering the company closely for most of that time and knows where the bodies are buried.
David Pogue’s comprehensive history of Apple covers the full span: from the Homebrew Computer Club to the App Store, from Steve Jobs’s first tenure through his return, the iPod, iPhone, and iPad years, and into the Tim Cook era. At fifty years, Apple’s story is long enough to be assessed with genuine historical perspective rather than just product enthusiasm.
Pogue is a CBS Sunday Morning technology correspondent, a former New York Times tech columnist, and the author of more than 100 books on technology, including decades of “Missing Manual” guides. He has covered Apple through multiple product cycles and executive regimes, and brings both depth and accessibility to the subject.
The talk will touch on Apple’s product history, its business model, its relationship with creativity and control, and where the company stands as it enters its second half-century. Open to audience questions.