Bruce Friedrich: Meat -- The Next Agricultural Revolution
Bruce Friedrich makes the case for transforming meat production through science to feed the world sustainably and humanely.
Why we picked this
Friedrich's argument isn't about going vegetarian -- it's about making better meat. The most pragmatic take on food sustainability we've encountered.
Bruce Friedrich presents Meat: How the Next Agricultural Revolution Will Change Everything at Politics and Prose at The Wharf, in conversation with Nicolas Rivero. Friedrich leads the Good Food Institute, a nonprofit that promotes plant-based meat, cultivated meat, and fermentation-derived proteins as practical alternatives to industrial animal agriculture.
What makes Friedrich’s approach distinctive is its refusal of moralism. Rather than arguing that people should eat less meat, he argues that science and markets can produce meat that is genuinely better — cheaper, cleaner, and more humane — than what industrial farming currently delivers. The book traces the science, the economics, and the politics of this transition.
This is a talk for anyone interested in how the food system might actually change, rather than how it should.